Why It’s Not A Good Idea To DIY Your Marketing Videos
Have you ever seen a reputable company create and market its own promotional videos? No? There are a few good reasons for that. The main one is that THEY AREN'T EXPERTS in the business marketing industry.
Could you see a dentist try to prep, film, and edit a marketing video for their office? Exactly.
When creating a marketing video, it’s all about perspective and capturing the essence of a business. You want to invoke an emotional response that has the viewer saying, “Wow, I need to connect with these people if and when I ever need their services.”
Still not convinced? Here are a few reasons why you shouldn’t DIY your marketing videos.
Time & Money
You’ve probably seen how much money it takes to create a feature film in Hollywood, right? No, we aren’t saying that it is going to cost millions of dollars to create your own marketing video, but you will need the proper equipment to ensure that you have a quality video at the end of the day.
You’ll need a professional camera (yes, smartphones work IF you know how to use them). You will also need proper lighting and other video production equipment to film the entire video.
The amount of money you will invest in equipment for shooting a few marketing videos will cost you more than hiring a professional to plan, shoot and edit your marketing videos.
You’ll also need to dedicate a certain amount of time to plan, shoot and edit the videos yourself if you choose to do so. But, as a busy professional, will you be able to set aside the time to get it done in a timely manner?
Amateur VS Professional Quality
Another major thing you need is EXPERIENCE. Sure, you’ve shot a few YouTube videos and TikToks, but that is not going to compare to actual video production education and experience.
Do you know what editing tools you need to use? Do you know how to white balance and keep consistent lighting and staging throughout the video? How about ensuring that there is no vibration or movement of your camera equipment? Are you using the right sound equipment for the setup, and how do you ensure consistent sound throughout the video?
When viewing a marketing video for another company, are you more likely to go with the high-quality professional video or the one that seems to be homemade? Wouldn’t you go with the company that chose to value themselves and hire a professional to reflect the professionality and quality they provide?
Let a professional take the reins and create professional high-quality marketing videos for your business.
Need Marketing Videos For Your Business? - See Sky Films
If you want to stop DIY-ing your marketing videos and promote your West Virginia business with professional, high-quality videos, contact us at Sky Films today.
We can create captivating marketing videos and serve as your residential real estate photography and commercial real estate photography professionals.
Our drones can capture stunning images and videos to add another level of professionalism and quality to your advertising.
